As I’m sure you know, today J.K. Rowling released The Casual Vacancy, her first book for adults, and the Amazon comments on her book are already a hot mess. There is a battle raging between people who gave the book 1-star reviews and people who gave the book 5-star reviews. I can’t call them readers, because clearly none of them have read the book yet.
The 1-star people are furious that the books costs so much, about $20 for the hardcover version, $18 for the ebook. The 5-star people are irate that the 1-star people are polluting the comment section with complaints about price because that platform is—in theory—reserved for praise and criticisms regarding the books quality as a work of literature. Nevertheless, publishing in a business and the laws of capitalism pervade every aspect of the business, including price points and consumer sentiment.
This fiasco, however, is symbolic of the publishing industry on so many levels because it is being conducted digitally, that very space of cyber ether that brought the publishing industry to its knees. And there is nothing anyone can do about it. But if you’re reading this website you’re probably a writer, and as a professional writer myself, we all know how J.K. should handle this: start writing something else. Anything.
J.K. has done her job as a writer, and regardless of how her book is priced or regarded as an unproven commodity in the serious fiction category, she’s one of us, and we all know how to handle criticism and praise no matter where it comes from: ignore it, and continue being a writer. The book is out there. It, and everything around it, is beyond J.K.’s control.
Write. Write. Write.